General · EdgepediaOctober 3, 20265 min read

Ten Percent

Ten Percent is a British comedy-drama television series adapted from the French hit Call My Agent! (Dix pour cent), following the agents of a London talent agency as they manage celebrity clients and their own personal crises. It was created and written by the BAFTA-winning writer John Morton, known for W1A and Twenty Twelve, and ran for a single season of eight episodes in 2022.¹^•²

Key fact	Detail
Origin	British remake of the French comedy-drama Call My Agent! (Dix pour cent, 2015–2020); the title is a literal translation of the French name, a reference to the standard commission talent agents take³
Creator	John Morton, with additional writers Keith Akushie, Cat Clarke, Bryce Hart, Ella Road, and Abigail Wilson¹
Run	1 season, 8 episodes, released in 2022; all episodes available on Prime Video from April 28, 2022²^•⁴
Main cast	Jack Davenport (Jonathan Nightingale), Lydia Leonard (Rebecca Fox), Maggie Steed (Stella Hart), Prasanna Puwanarajah (Dan Bala), Hiftu Quasem (Misha Virani), Fola Evans-Akingbola (Zoe Spencer)⁵
Guest stars	Helena Bonham Carter, Dominic West, David Oyelowo, Phoebe Dynevor, and Kelly Macdonald, playing themselves¹^•⁶
Production	Co-production of Amazon Studios, Bron Studios, and Headline Pictures, with Bron Studios, Mother Production, and Mon Voisin Productions as co-producers⁷^•¹
Outcome	Cancelled in August 2023 with no second season⁷

Spoilers

Premise and adaptation

The series is set in London's entertainment industry at the Nightingale Hart talent agency, described as among the best in its class. After the unexpected departure of the agency's founder, the office is thrust into chaos, and the staff must work out how to keep the business going while keeping celebrity clients happy and employed so the agency can collect its 10 percent of their earnings.⁵^•⁶

Fidelity to the original. According to an interview in Vanity Fair, the adaptation hews close to the French original for the most part: the characters carry the same core characteristics, and the title Ten Percent is a literal translation of Dix pour cent. Morton also introduced changes, including more diverse casting that reflects Britain's demography and a storyline about a potential merger with an American company; he noted that in the English-speaking entertainment world there is a sense that the mothership is in Los Angeles, unlike the more insular French ecosystem.⁸ The biggest alteration to the principal cast concerns the agency's chief, portrayed by Jim Broadbent: rather than being merely one more partner in the firm, he is the father of Jonathan (Jack Davenport), the agent who ultimately succeeds him.⁸

As in the French original, each episode revolves around a revolving cast of famous faces playing themselves, with guest stars including Helena Bonham Carter, Dominic West, David Oyelowo, and Phoebe Dynevor.¹^•⁹

Cast and crew

The ensemble leads are Jack Davenport as Jonathan Nightingale, Lydia Leonard as Rebecca Fox, Maggie Steed as Stella Hart, Prasanna Puwanarajah as Dan Bala, Hiftu Quasem as Misha Virani, and Fola Evans-Akingbola as Zoe Spencer. The wider cast includes Rebecca Humphries as Julia Fincham, Harry Trevaldwyn as Ollie Rogers, Tim McInnerny as Simon Gould, Natasha Little and Edward Bluemel as Charlotte and Luke Nightingale, and Eléonore Arnaud as Margaux Martorana.⁵^•²

Morton also directed, alongside Jessica Swale, Sam Leifer, and M.J. Delaney, with Sarah Curtis as producer. Dominique Besnehard, the former agent whose real-life experiences inspired the French original and who co-produced it, served as executive producer on the British version.²^•³

Release

The season was released in April 2022. In the United States it streamed on AMC+ and Sundance Now from April 29, 2022, with BBC America beginning its run on May 1; Rotten Tomatoes lists the release date as April 29, 2022, while the Prime Video episode listing places all eight episodes on April 28, 2022.⁵^•⁸^•⁴ In the United Kingdom it aired on Amazon Prime Video, and the British Board of Film Classification classified the episodes for VOD/streaming distribution by Amazon Media EU in late April 2022, with individual episodes running between 48 and 52 minutes.¹⁰

Cancellation

In August 2023 it was reported that Ten Percent would not return for a second season. Although the show received a positive reception, Variety attributed the cancellation to a series of setbacks: the departure of Amazon Studios Europe boss Georgia Brown a few months after launch, the industry-wide streamer reset over the preceding year, and the collapse of Bron Studios the month before the announcement.⁷

Reception

On Rotten Tomatoes the season holds a 74 percent average Tomatometer from 23 reviews and a 65 percent average Popcornmeter from fewer than 50 audience ratings.⁵ Common Sense Media's review found that, much like its French counterpart, the British version combines humor with poignant moments, aided by appearances from top British actors such as Kelly Macdonald, Helena Bonham Carter, and Dominic West, while judging it not as sharply written as the original.⁶ A Royal Television Society review noted that the strongest moments were those where Morton's voice broke through, recalling the rhythms of his earlier series W1A and Twenty Twelve.¹¹

Context within the Call My Agent! format

Ten Percent is one of roughly a dozen international adaptations of the French format. The first foreign version was the Québécois Les Invisibles in 2019, followed by Turkey's Call My Manager in 2020, India's Call My Agent: Bollywood in 2021, and the UK's Ten Percent in 2022, with South Korea's Behind Every Star also arriving in 2022 and versions made or developed in Italy, Spain, Poland, Indonesia, the Philippines, the Middle East, and China.¹²^•¹³ The French original itself returned as a feature film, Dix pour cent, le film, directed by Émilie Noblet and released on Netflix on September 10, 2026.¹²

References

Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Scripted television and comedy series › Adapted and franchise screen series › Remakes and foreign-format adapted series

Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026

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