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The Longest Promise (玉骨遥)

The Longest Promise (玉骨遥) is a 2023 Chinese fantasy romance television series adapted from Cang Yue's (沧月) novel Zhu Yan (朱颜), the prequel to her Jing (镜) fantasy series. Directed by Jiang Jiajun (蒋家骏) and written by Wu Yingying (吴迎盈), it stars Xiao Zhan as Shi Ying (时影) and Ren Min as Zhu Yan (朱颜), and premiered on Tencent Video on July 2, 2023, running 40 episodes of about 45 minutes each.1

Key factDetail
Source materialAdapted from Cang Yue's novel Zhu Yan, the prequel to her Jing (镜) fantasy series1
PremiereJuly 2, 2023, on Tencent Video; also streamed on Netflix1
Format40 episodes, 45 minutes each; produced by Shanghai Tencent Penguin Film, distributed by Jinghe Media1
Lead castXiao Zhan as Shi Ying, Ren Min as Zhu Yan; Fang Yilun and Wang Churan in special roles1 • 2
Opening performanceFirst-day Tencent heat passed 27000, the fastest of any 2023 Tencent drama; it passed 28000 on July 121
International reachNo. 28 on the Netflix global daily TV chart on July 16, 2023 (FlixPatrol); No. 1 on Tencent Video's overseas charts in the United States, South Korea, Malaysia, and Singapore1 • 3
FilmingMarch 29 to August 4, 20211

Spoilers

Premise and setting

The story takes place on the fictional continent of Yunwu (云荒), home to the Kong Sang (空桑) people, the Jiao (鲛) people led by Zhi Yuan, and the Ice Tribe's ten shamans. Shi Ying, the aloof heir of Kong Sang, and Zhu Yan, the warm-hearted princess of the Chi tribe, are bound by a "fated calamity" (命劫): prophecy holds that Zhu Yan is destined to kill Shi Ying. Through a twist of circumstance the two become master and disciple for three years, and the series follows their companionship, their growing bond, and their defense of the Kong Sang kingdom.4 • 5

Shi Ying is both the Kong Sang heir and a divine official (神官) of Jiuyi Mountain (九嶷山). The drama frames its magic as something mortals attain through discipline rather than godhood: Shi Ying vows from youth to protect all living beings, and as the young Grand Master (少司命) he takes as his creed "to reach upward to the virtue of the divine and establish a heart for all things; to follow the way of the four seasons below and rescue the people from peril." When he sees a god delighting in the suffering of mortals, he resolves that if a mortal has never slain a god, "then let it begin with me, Shi Ying."6 • 7

Themes and critical reading

Chivalric spirit. Commentators in Wenyi Bao described the series as rooted in a core purpose of "protecting all living beings," carrying the Chinese chivalric ideal that "the greatest hero serves country and people," and staging philosophical reflection on divinity, humanity, and fate. The character of Shi Ying, who knows Zhu Yan is fated to kill him yet cannot bring himself to harm her, was read as an embodiment of the traditional gentleman's virtue in the saying "the orchid blooms in the hidden valley, and does not cease to be fragrant because no one sees it."7 • 4

Handling of familiar tropes. A review in The Paper placed the series squarely within the conventions of the xuanhuan (Chinese fantasy genre blending myth, magic, and cultivation) and xianxia genres, including the master-disciple romance and the "killed by the one who loves you" device, and judged that it did not transcend the genre framework. It credited the drama, however, with making the central romance credible: the "fated calamity" is traced to their childhood, when Zhu Yan was the only person who mourned the supposedly dead heir, and Zhu Yan's repeated acts of rescue and her years-long effort to revive him explain why Shi Ying moves from reluctance to kill her to unwillingness to lose her.8

The adaptation itself was noted for departing substantially from the novel: one Douban reviewer observed that beyond the character names and the broad story frame, the series is a new work, and that unlike the novel Zhu Yan, which is a prequel, the drama is a self-contained story in which Shi Ying defies fate.9 • 10

Production and aesthetics

The series was announced at a launch ceremony on March 29, 2021, with Tencent Video as exclusive broadcaster.11 Opening scenes were filmed in the Alxa League of Inner Mongolia, where grass-filled valleys contrast with the desolation of the surrounding Gobi; the fictional landscapes of Kong Sang and Jiuyi Mountain were built as elaborate sets in a style critics described as blending the real and the fantastic.7 The drama's use of Jiuyi Mountain drew attention to the real mountain of the same name in Ningyuan County, Hunan, whose scenic area promoted itself to fans of the show.3 The opening theme is "Xu Wo Yi Sheng" (许我一生) and the closing theme is "Naihe" (奈何).1

Reception

Commercial performance. The series was released without advance promotion and immediately topped Tencent Video's 2023 first-day heat ranking, surpassing The Three-Body Problem, and led the Maoyan, V-linkage, Kuyun, and Yunhe charts.4 On Maoyan it opened at a peak heat of 9893.9, the highest single-day figure among summer dramas at that point, before settling around 9700 as episodes progressed.12 By July 18, 2023, on-screen danmu (bullet-comment) interactions had passed 100 million, the fastest Tencent drama of 2023 to reach that mark.1 The series also sold broadcast rights to a Korean television station, announced January 4, 2024.1

Critical response. Reception was mixed. The series ranked sixth in the 2022–2023 Weibo costume-drama comprehensive influence ranking and won the 2023 Weibo TV Awards annual work prize in the costume and fantasy category; in September 2024 it received an award for outstanding international communication of Chinese digital audiovisual content at the third Global Digital Trade Expo.1 At the same time, a hot search topic asked "why didn't The Longest Promise explode," and much of the discussion centered on Ren Min's styling as Zhu Yan, which drew sustained criticism from viewers, though some attributed the reaction to makeup and cinematography rather than the actress.13 • 12 Industry coverage in late July 2023 noted that the drama had strong heat driven largely by the lead actor's fan base but had not generated breakout conversation beyond the plot, and that its Douban score had not yet opened.12

References

  1. 玉骨遥 (2023年肖战、任敏主演的东方奇幻爱情剧), Baidu Baike
  2. The Longest Promise: Full Cast Official Announcement Poster, xiaozhan.me
  3. 实地探秘网播热剧《玉骨遥》里的玄幻奇境——九疑洞天访仙记, 永州日报/永州市政府网
  4. 《玉骨遥》点燃暑期档 肖战时影诠释"仙侠"精神, 新华网转光明网
  5. 《玉骨遥》任敏:朱颜像"小太阳",可以"点燃"周围的人, 新京报
  6. 把仙侠梗玩出新境界,《玉骨遥》是如何火爆全网的?, 新京报
  7. 电视剧《玉骨遥》:东方美学和现代价值的双向奔赴, 文艺报 via 中国作家网
  8. 《玉骨遥》:挥舞玄幻剧的"三板斧", 澎湃新闻
  9. 玉骨遥很好,时影一定会成为经典(剧评), Douban
  10. 《玉骨遥》剧评合集, Douban
  11. 《玉骨遥》开机官宣, 微博电视剧
  12. 暑期档剧太多,追不过来了, 36氪
  13. 《玉骨遥》为什么没爆,看一眼任敏就知道, 京报网/艺绽

Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 3, 2026; Oct 25, 2026; Nov 1, 2026

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