General · EdgepediaOctober 3, 20265 min read

Why Women Love (不会恋爱的我们)

Why Women Love (不会恋爱的我们) is a 2022 Chinese urban romance television series directed by Gao Congkai (高琮凯), written by Chen Xinyue (陈新月), and starring Jin Chen and Wang Ziyi, broadcast exclusively on Youku in 24 episodes.¹ It follows Zhao Jiangyue, a capable tech-company executive with no romantic experience, who promises to find a partner within three months to prove the credibility of her company's dating app, and her assistant Gu Jiaxin, a racing driver who reluctantly joins the company.¹

Key fact	Detail
Format	24-episode urban romance and comedy series, Mandarin, mainland China²
Lead cast	Jin Chen as Zhao Jiangyue; Wang Ziyi as Gu Jiaxin; with Wang Shuang, Liang Dawei, Peng Yaqi, Zheng Miao, He Zeyuan, Wang Zheng, and Chen Songling¹
Broadcast	Premiered 8 February 2022, exclusive to Youku; filmed in Suzhou¹
Production	Produced by Youku Information Technology (Beijing) and Tianjin Motie Entertainment¹
Performance	Youku heat index broke 9300 within 4 hours of premiere and 9700 within three days, peaking at 9741³
Music	Theme song "LOVEIT" written and composed by Wang Ziyi and sung with Jin Chen; ending song "True Love" by Zhu Xingjie⁴

Spoilers

Plot

Zhao Jiangyue (金晨) is the general manager of Link Technology (邻客科技), a company developing the dating app Love Note (恋恋笔记). To promote the app she joins a livestream with her friend Qian Jingjing (王双), a well-known relationship blogger. Gu Jiaxin (王子异), son of the company's chairwoman Jin Yan (陈松伶), also appears in the livestream; he has no interest in inheriting the family business and wants to return to racing, so he deliberately disrupts the broadcast with chaotic comments, raising doubts among viewers. To reassure users, Zhao Jiangyue promises the audience that she will use the app to find a partner within three months.¹

Gu Jiaxin, talented but unwilling to take over the company, is placed by his mother as Zhao Jiangyue's assistant. To escape the job, he offers to act as her love coach and match her with the successful executive Xu Ningyuan (梁大维), but in the process he gradually falls for her himself.⁵ The two move from mutual friction to romance, and in the finale Zhao Jiangyue proposes to Gu Jiaxin at an awards ceremony after his own earlier proposal is rejected; episode 22 sees him return to the racetrack as he wished.²

Three further couples run alongside the leads, showing reunion after separation, mutual secret crushes, and other relationship situations, and each episode ends with a cast member sharing a dating tip or viewpoint on a topic such as whether being single is happy or whether an ex is irreplaceable.⁵

Production and development

Filming began on 27 February 2021 and wrapped on 10 May 2021.⁴ The series was a customized production for Youku with a modest budget; total producer Zhao Munan (赵牧南), founder of the production company Guangmei Yinghua (光美映画), described it as the first drama for both herself and her new company, and said she concentrated spending on the visual presentation of the series.⁶

The original concept was different. Zhao Munan first planned a "women's topics" drama centered on the romantic mindset of women in their late twenties and early thirties, in which Zhao Jiangyue, uninterested in love and focused on earning money, would need to marry quickly for health reasons and choose between a passionate racing driver and a selfish elite man who scored highly on her own matchmaking spreadsheet. The project was later reworked into the more commercially proven sweet-romance narrative, though the team kept its ambition of grounding the story in dating theory, consulting multiple theories of love during planning.⁶ The target audience was defined as women from age 16 to around 30, and the story framework of a company built around a love-theory app was set from the start.⁷

Most sources credit Gao Congkai as director; the TVMao listing names Chen Ronghui (陈戎晖) instead, and the JustWatch database lists both names.¹^•²^•⁸

Reception

Commercial performance. The series premiered on 8 February 2022 and broke a Youku heat index of 9300 within four hours and 9700 within three days, ranking first on the platform's drama and romance-theater heat charts; it peaked at 9741 and topped the Youku chart at the end of its run. During broadcast it collected more than 300 hot searches across platforms, and Douyin topic views reached over 4 billion.³^•⁷ The hashtag #不会恋爱的我们# reached nearly 1 billion reads on Weibo.⁹

Critical response. Reception was divided. The Phoenix Entertainment Index recorded a public score of 5.4 and a professional score of 5.3, and its review argued that the series, despite competent leads, relied on unoriginal tropes and fell into mediocrity.¹⁰ A Phoenix commentary noted that after the finale the series had not opened a Douban score, with one- and two-star reviews criticizing the clichéd plot and characterization while positive reviews concentrated on the leads' looks and acting.¹¹ Aggregated scores elsewhere were higher: Douban 5.5/10, TVMao 9.6/10, MyDramaList 8.2/10, and IMDb 7.3/10, according to a Japanese drama-review site.¹² A commentary in the China Writers network placed the series in the context of 2022's market segmentation of romance content, saying it addressed the "love-inexperienced" segment of Generation Z alongside the dating show Never Been in Love (没谈过恋爱的我), and praised its realistic portrayal of people who rationalize avoiding love.¹³

Music

The theme song "LOVEIT" was written and composed by Wang Ziyi and performed by him with Jin Chen. The ending song "True Love" is performed by Zhu Xingjie, and insert songs include "Upside Down" by Chen Xueran, "错了" by Cao Yang, and "中意他" by Peng Yaqi, who plays Li Yanran in the series.⁴^•¹⁴

References

Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026; Nov 11, 2026