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Customer acquisition cost
Customer acquisition cost (CAC) is the total sales and marketing expense a business incurs to win one new customer, paired with lifetime value to judge whether growth pays for itself.
Customer experience
Customer experience (CX) is the totality of a customer's perceptions and feelings from all interactions with a company, spanning the journey from first awareness through purchase, use, and service.
Customer journey
The customer journey is the set of milestones a customer takes, start to finish, to achieve an end goal with a company, a core concept in marketing.
Customer lifetime value
Customer lifetime value (CLV), also known as lifetime value, is the present value of all future profits a company expects from a customer, guiding acquisition and retention spending.
Customer retention
Customer retention is the continuation of a customer's transactions with a firm over time, measured as a rate; a 1% improvement can raise firm value about 5%.
Customer satisfaction
Customer satisfaction, also known as consumer satisfaction or Kundenzufriedenheit, measures how happy customers are with a company's products and services, tracked through metrics like CSAT, NPS, and the ACSI.
Customer service
Customer service, also called customer care, is the assistance a company gives its customers, typically in a reactive mode when a customer has a problem or is not satisfied.
Customs
Customs (customs administration) is the government agency controlling cross-border goods movement, collecting duties, enforcing import laws, and facilitating trade. Key features: WTO Agreement on Customs Valuation, TFA obligations, risk management and post-clearance audit, distinct from the duties themselves.
Customs officer
Customs officer: government official who clears travelers and goods at borders, collects duties, and enforces import-export laws; also called CBP officer in the US; works within WCO standards and modern risk-management systems.
Customs union
A customs union is a trade agreement in which members abolish duties among themselves and adopt a single common external tariff, unlike a free trade area.
Customs, Excise and Service Tax Appellate Tribunal
The Customs, Excise and Service Tax Appellate Tribunal (CESTAT) is India's appellate tribunal for central indirect tax disputes, hearing appeals from customs, excise, and service tax commissioners.
Cut Nyak Dhien
Cut Nyak Dhien was an Acehnese noblewoman who led guerrilla resistance against the Dutch after 1899, was captured in 1905, and became a National Hero in 1964.
Cutch State
Cutch State (કચ્છ રાજ્ય), also called Kutch or Kachchh, was a Rajput princely state in north-western Gujarat, ruled by the Jadeja dynasty from 1147 until its integration into the Indian Union in 1948.
Cute aggression
Cute aggression, also called cuteness aggression, is the urge to squeeze, pinch, or bite extremely cute things without intent to harm, studied as a dimorphous emotion-regulation response first formalized by Aragón et al. in 2015.
Cuteness
Cuteness: a quality of infantile appearance that elicits tender, caregiving responses, defined scientifically by Lorenz's 1943 baby schema (Kindchenschema) and culturally by Japanese kawaii; distinct from beauty and from the English word's older "acute"-derived meaning.
Cuthbert
Saint Cuthbert (c. 634–687) was a Northumbrian monk and hermit, briefly bishop of Lindisfarne, whose incorrupt body and cult centered on Durham Cathedral made him northern England's most venerated early medieval saint.
Cuthbert (Archbishop of Canterbury)
Cuthbert was Archbishop of Canterbury from about 740 until his death in 758 or 760, remembered chiefly for presiding over the important Council of Clofesho in 747.
Cuthbert Collingwood, 1st Baron Collingwood
Cuthbert Collingwood, 1st Baron Collingwood (1748–1810), British admiral, Nelson's second-in-command at Trafalgar in Royal Sovereign, who took command on Nelson's death and held the Mediterranean command until dying at sea in 1810.
Cuthean Legend of Naram-Sin
The Cuthean Legend of Naram-Sin is an Akkadian literary text presenting itself as a stele by Naram-Sin of Akkad, describing his war against the Umma-mānda hordes.
Cuthites
The Cuthites, also called Cutheans (Hebrew Kutim), are the people 2 Kings 17:24 names as settlers brought from Cuthah in Babylonia to Samaria by the Assyrian king after Israel's deportation in the late eighth century BC.
CUTISS
CUTISS AG is a Zurich-based biotechnology company spun off from the University of Zurich in 2017 that develops personalized skin grafts, most notably denovoSkin for severe burns, now in Phase 3 trials.
Cuza's reforms
Cuza's reforms were the legal, agrarian, educational, and institutional changes carried out in the United Principalities of Moldavia and Wallachia between 1859 and 1866 under Domnitor Alexandru Ioan Cuza.
Cuzcatlan
Cuzcatlan, also spelled Cuscatlán, Cuzcatan, or Kushkatan, was a pre-Columbian Pipil state centered in what is now central El Salvador, whose Nahuat-speaking people resisted Pedro de Alvarado's Spanish conquest in 1524.
CVC Capital Partners
CVC Capital Partners is a global private markets investment firm managing about €205 billion across private equity, credit, secondaries, and infrastructure, listed on Euronext Amsterdam since 2024.
Cvc Capital Partners Asia
CVC Capital Partners Asia is the Asia-focused private equity platform of CVC Capital Partners, active since 1999, led by Sigit Prasetya from Singapore, with its sixth Asia fund closing at US$6.8 billion in 2024.
Cvc Capital Partners Strategic Opportunities
CVC Capital Partners Strategic Opportunities is a longer-term, lower-risk private equity fund series launched by CVC Capital Partners in 2014, with three funds of €3.9 to 4.6 billion each.
Cvc Growth Partners
CVC Growth Partners is the growth-equity platform of CVC Capital Partners, established in 2014, making control-oriented growth investments in mid-market technology companies in Europe and North America.
Cvi Clean Energy
CVI Clean Energy is a clean energy private equity fund platform managed from Minneapolis by AB CarVal Investors, making credit and hard-asset investments in North America and Europe.
Cvi Credit Value
CVI Credit Value is a series of pooled private equity funds managed by AB CarVal Investors, a Minneapolis investment adviser owned by AllianceBernstein, whose Fund VI raised $587 million by 2025.
CVLT (organization)
CVLT (pronounced "cult") was a Discord-based neo-Nazi, nihilistic child exploitation group and precursor to 764 within The Com; leaders including Rohan Rane and Kaleb Merritt were prosecuted in France and the United States.